Have you been toying with an idea or innovation? Perhaps you want to give back to a cause that moves you? The ideal way to start raising funds without paying or losing anything is by starting a fundraiser on a crowdfunding platform! Fundraising on most crowdfunding platforms is user-friendly, convenient and the least time consuming fundraising option. So how do the crowdfunding gurus do it? Let’s look at steps taken by some of the best campaigners out there whose fundraisers did really well.
Make sure you can sell your idea to anyone.
You’ve probably heard that anybody can crowdfund for anything. Though this is not entirely wrong, your success depends on your audience and your storytelling skills. You’ll need to find an audience that will be interested in your cause. Quite often, a donor without prior interest in your cause may donate if you were able to get them to empathize with your cause. So take time out to make sure you give the reader a clear picture and don’t be afraid to get emotional.
Do your research.
Look up dozens of fundraisers for causes like yours on different crowdfunding platforms. Look at ones that did exceptionally well and ones that failed. Analyse the differences so you have an idea of what you should and shouldn’t do. Create a spreadsheet to record data if you have to! Spare no effort.
Pick the ideal crowdfunding platform.
Depending on your cause, pick your crowdfunding platform carefully. For example, your go-to platform for a community, social or medical cause is Impact Guru. Their platform sees hundreds of fundraisers created by non-profit organizations and individuals with expensive medical bills every day. Similarly, campaigners can find crowdfunding platforms ideal for creative pursuits, personal, self-publishing, etc.
Some crowdfunding platforms are more affordable or more user-friendly than others. You may want to choose them, depending on your budget needs and your familiarity with the concept of crowdfunding. For example, Impact Guru lets you create a fundraiser in 3 steps and charges nothing besides a small fee deducted from the amount you raise.
Write a clever title.
The title is the very first part of your fundraiser that your audience will encounter as they scroll through social media. Make sure you’ve used those few words to their full potential. The ideal title should contain the name of your product, a few descriptive words to give an instant, clear image and a unique feature that will seal the deal.
Find or create visual aid.
Make a simple and short video, take lots of pictures and write several drafts of your story. Get a friend or family member to proofread it. Whoever your donors are, they’ll need to see some proof to know how authentic your project is. And why not? They’re sparing their hard-earned money. So provide lots of visual matter. It helps donors to relate and make a connect as well!
Set a planned, realistic goal.
Don’t do round figures and don’t assume. Make sure you have fund use planned out in detail before you pick a goal amount. Include this budget in your story so that your donors know exactly where their money is going. But be careful – if it’s too high, it may drive potential donors away, and if it’s too low, it may push them to think your project isn’t a big deal – or that someone else will help you reach it. A few crowdfunding platforms will let you push your goal, like Impact Guru.
Set a solid publicity plan.
There are no hard and fast rules here. And there is definitely no such thing as a foolproof plan. Make sure you’ve taken advantage of every social media platform you have a presence on – feel free to constantly bombard your followers with updates as often as you see fit. Build an email and phone list as well. You will be employing this plan in full swing right from the moment you create a fundraiser. You will also have to be active consistently throughout the campaign without fail to ensure maximum reach, until the deadline. You may extend the deadline or terminate the campaign as you see fit.
It doesn’t end here! Make sure you keep your donors updated after your fundraiser closes so they know the impact they made on your cause.